Published on October 28, 2020
A case study from POPi/o and CUNA Strategic Services
Studies show that sustaining personal relationships with members, increases long-term loyalty for credit unions. With the current situation, members are using digital channels more frequently to communicate with the credit union to solve their financial needs. Not offering an efficient digital solution causes friction and the personal relationship suffers.
In this case study, see how credit unions, like yours, have overcome this challenge.